Check the review status of an ad or asset

After you’ve created an ad or asset, you can check whether it’s been reviewed or not in the “Status” column. Most reviews are completed within one business day, but more complex reviews can take longer. Google reserves the right to prioritize reviews to ensure the overall stability of system operations.

This article explains how to check that status and what each status means.

On this page

• Check the status of an ad or ad group
• Check the status of an asset
• Check detailed policy information of an ad, ad group, or asset
• What each status means

Check the status of an ad or ad group

1. Go to the Campaigns menu and select the Campaigns drop down in the section menu.
2. Select Ads or Ad groups.
3. Review the "Status" column for the current status of your ad or ad group.

Check the status of an asset

1. Go to Assets within the Campaigns menu.
2. Review the "Status" column for the current status of your asset.

Check detailed policy information of an ad, ad group, or asset

The "Policy details" column provides information about why a disapproved ad isn't "Eligible", or why an "Eligible (limited)" ad is limited to a certain audience. You can add the “Policy details column” to the Ads or Assets table.

Steps to add Policy details columns to your Ads or Assets table

1. Go to the Ads or Assets page within the Campaigns menu.
2. Select the Columns icon above the statistics table.
3. From the dropdown menu, select Modify columns. The "Modify columns" menu may open automatically in certain campaign filter views. Proceed to step 4 if the "Modify columns" option is unavailable.
4. In the “Modify columns” menu, select to expand the Attributes column section.
5. Select Policy details.
6. Select Apply. The “Policy details” column will now appear in your statistics table.

What each status means

Before review, your ad or asset will have the following status:

• Under review: The ad or asset is still being reviewed and will be eligible to serve if we determine that it complies with our policies. While most reviews are completed within one business day, standard reviews for Demand Gen and Discovery campaigns can take 3-5 business days, and some complex formats may take up to 7 business days.

If your ad or asset remains under review, follow these troubleshooting steps:

1. Avoid making edits: Don't change budgets, bid strategies, or ad text while the "Under review" status is active, as any modification resets the review clock.
2. Check account status: Ensure the account is enabled, has a positive balance, and that no specialized verifications (such as Financial or Identity) are pending.
3. Monitor Policy Manager: Check for specific asset-level disapprovals (for example, punctuation, spacing, or image quality) and fix them to trigger a new review.
4. Wait for completion: If the asset has been under review for less than 7 business days, allow the process to finalize naturally.
5. Try a minor edit: If the status hasn't updated after 7 full business days, you can try a minor one-time edit to the ad or asset to re-trigger the review queue.

After review, your ad can run if it has one of these statuses:

• Eligible: The ad complies with the Google Ads policies, so it can be shown to all audiences.
• Eligible (limited): The ad can run, but not in all situations because of restrictions on particular surfaces or due to policy restrictions for certain industries.
• Eligible (limited all locations): The ad can’t run in your targeted locations because of policy restrictions and targeting settings. The ad can run, however, to people interested in your targeted locations.
• Serving: The video ad is eligible to appear on YouTube.

After review, your asset can run if it has one of these statuses:

• Approved: The asset complies with the Google Ads policies, so it can be shown to all audiences.
• Approved (limited): The asset can run, but not in all situations because of policy restrictions such as trademark use or gambling-related content.

Note: If you believe your asset has been incorrectly labeled for a policy restriction and shouldn't be serving as Approved (limited), follow the instructions outlined here.

After review, your ad can't run if it has one of these statuses:

• Disapproved: The ad can't run because its content or its destination violates Google Ads policy. If an ad is disapproved, it won't receive impressions. To fix a disapproved ad, follow the guidelines here.
• Not eligible: The ad isn't serving because the campaign is paused, removed, ended, or pending or the ad group is paused, removed, or incomplete.

Not related to ad review, your ad might have another status such as "Paused", "Ended", or "Pending".